Sendai Tanabata Matsuri is known for its splendid decorations on bamboo poles. One bamboo pole decoration costs from hundreds of thousands to millions in yen, they say, and one bamboo pole is usually decorated with five sets of streamers.
Each store keeps their decoration concept secret until the first day of the festival, but at the JR Sendai Station, sophisticated decoration like this is already displayed.
Sendai Tanabata Festival starts from August 6.
Streets in downtown will be filled with gorgeous decoration soon.
■ Sendai Tanabata Festival
Monday, August 6 through Wednesday, August 8, 2012.
For more information, please visit the Sendai Tanabata Matsuri official site (Japanese only).